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Redacción periodística para buscadores
Journalists over the years have assumed they were writing their headlines and articles for two audiences -- fickle readers and nitpicking editors. Today, there is a third important arbiter of their work: the software programs that scour the Web, analyzing and ranking online news articles on behalf of Internet search engines like Google, Yahoo and MSN.
(...) News organizations large and small have begun experimenting with tweaking their Web sites for better search engine results. But software bots are not your ordinary readers: They are blazingly fast yet numbingly literal-minded. There are no algorithms for wit, irony, humor or stylish writing. The software is a logical, sequential, left-brain reader, while humans are often right brain.
Más:
- This Boring Headline Is Written for Google (The New York Times, 09/04/2006)
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"in This Paper, We Present Google"
Toda historia tiene un comienzo:The Anatomy of a Large-Scale Hypertextual Web Search Engine, Computer Networks 30(1-7): 107-117 (1998)....
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2004: más de una página web por persona
Fuente: "Global Population Growth" (PDF), U.S. Census Bureau
Fuente: "Are Bigger Search Engines Better?", The New York Times, 22 nov. 2004
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Citas | Making the News | Dan Gillmor
News organizations in recent times have operated as if the news was a lecture -- we told you what the news was, and you bought it (or you didn't). Tomorrow's news reporting and production will be more of...
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Citas | Roy Peter Clark | Refrain in Spain | Poynter Online
Newspapers in Spain are seriously understaffed. The implications for the quality of journalism are clear. Stories are reported over the telephone or by watching television coverage. The writing...
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| Citas | ¿Tienen futuro los diarios entre los jóvenes? |
Chris Nammour | Editor and Publisher
The war for readers isn't about content -- it's about convenience. The content is already out there, ad infinitum, online and in print, for the...
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